Question 1

What does Plug do?

Accepted Answer

Plug connects what's inside your creatives to how your ads perform on Meta, and tells you what to do next. You see which creative ideas win and which waste budget, why, and what to make next, so your next move builds on what works instead of a guess. Three surfaces, one engine: Creatives (what's working and what to make next), Moves (the daily actions to take) and Chat (ask your account anything).

Question 2

Why not just use Meta's own tools?

Accepted Answer

Meta runs delivery, targeting and bidding, and Manus lets you ask questions about your account performance inside Ads Manager. But it reads your campaign and account metrics, not what is exactly inside your media, so it cannot tell you why an ad wins or what to make next. That is what Plug is built for: a proprietary creative data model, statistical modelling and human-like reasoning over your own data, turned into the next move, the part Meta's tooling leaves to you.

Question 3

Why not build it yourself with Claude, MCPs and APIs?

Accepted Answer

A general agent like Claude wired to your data through an MCP is great for a one-off question, and it can even generate creative variations. But it typically starts fresh each session, doesn't understand what is inside your creatives, doesn't watch the account around the clock, and will confidently get the numbers wrong. Plug's analysis is deterministic (real queries, not guessed tokens), runs persistently, and compounds: every week of your account history makes the next recommendation sharper. Generating more ads is solved; knowing what is working, why, and what to run next is not.

Question 4

Does Plug act, or just tell me what to do?

Accepted Answer

It acts, with you in control. Plug brings you the exact moves (pause, scale, shift budget, refresh a fatiguing creative), each with the reasoning, and you approve. Not a read-only report, not hands-off autopilot. You decide, Plug does the work.

Question 5

How long does setup take?

Accepted Answer

Connect your Meta account and Plug starts reading your creatives and performance right away. No tagging spreadsheets, no manual config. It gets sharper as it learns your account.

Question 6

Does Plug work in Slack?

Accepted Answer

Yes. Plug writes to Slack today, pushing what needs your attention straight to your channels so you catch issues without living in Ads Manager. Two-way interaction, where you reply and act from Slack, is coming.

Question 7

Can I connect Plug to my existing workflow?

Accepted Answer

Plug already brings your sources together in one place: Meta, GA4 and your own Google Sheets. And Plug's own recommendations now plug into Claude through the Plug connector (read-only today, more tools to follow), so Plug fits the workflow you already have.

Question 8

Who is Plug for?

Accepted Answer

Performance teams running Meta at meaningful volume, from dozens of active creatives to hundreds. If you have more creatives than hours, it is for you. Plug is Meta-only for now, by choice: depth on Meta and your creatives over shallow coverage everywhere.

Question 9

How is my data handled?

Accepted Answer

Your data is used only to work on your own account, never shared and never used to train anything across customers. Plug reads the performance data you authorise, and only makes changes you explicitly approve. More in our Privacy Policy.

Question 10

What does Plug cost?

Accepted Answer

Plug is priced per brand, starting from 300€/mo. Tell us about your setup and we'll confirm the price and fit.

Creative volume without learning is waste at scale.

What to make next, in every market.

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