Creative volume without learning is waste at scale.
Case studies from teams that stopped guessing, and what's working across markets.
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Money transfer apps compete on price
We read 4,200+ Meta ad creatives from 19 money transfer brands. Most argue on price; almost none show the transfer working.
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Menopause care on Meta: half the creatives open on a symptom
We read 1,200+ Meta ad creatives from eleven menopause care brands. Half open on a symptom; few lean on other patients' reviews.
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Serious dating ads on Meta show love, rarely how to find it
We read 700+ Meta ad creatives from ten serious dating brands. They show love; almost none explain how the matching works.
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Cycle tracking apps promise to explain how you feel
Eight cycle tracking apps ran 1,200+ Meta ad creatives this autumn. Flo, Lively and Harmony lead with relief; Natural Cycles leads with trust.
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Calorie tracking apps promise no more manual logging
Nine calorie tracking apps ran 2,900+ Meta ad creatives this autumn. Calo, Cal AI and Joule name the chore of logging food, then show the app doing it.
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Weight-loss creatives promise results but rarely prove them
Seven weight-loss plans ran 4,100+ Meta ad creatives for women over 40. Lasta, Noom and Simple lead with the result; Homemade Method sells comfort food.
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The promise of a better body
Twelve AI workout planner apps ran 2,200+ Meta ad creatives this autumn. Fitbod, Muscle Monster and Gravl sell the body; Planfit and Aitofit sell calm.
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Travel eSIM brands on Meta: all fight roaming, few prove it
We read 9,000+ Meta ad creatives from nine travel eSIM brands. All fight roaming; almost none prove it works.
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Vibe coding apps on Meta: everyone sells speed
We read 1,500+ Meta ad creatives from Lovable, Base44, Replit and bolt.new. Everyone sells speed; almost nobody sells results.
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What to make next, in every market.
How a global delivery platform went from one creative report a quarter to a brief for every market, every week, built on what actually wins.
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MobiMatter 5x'd ROAS and cut CPA by 75%
Closing the loop between creative and performance made Meta a profitable channel, at 5x the creative velocity.
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Singa saves 8 hours a week on Meta
Problems surface days earlier, and one full working day a week comes back to the team.
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Beamhill got 2 to 3x higher ROAS in sales campaigns
A lean in-house team built this year's sale around what actually won in previous years, in an afternoon.
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