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What makes us tick? All things related to performance marketing, creativity and tech.

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Case study

Case Study: Enabling scale on Meta through in-housing and custom reporting

Real measurable impact on top line numbers. Since implementing our new scalable ad-buying approach and enabling customized reporting, we have witnessed a remarkable month-on-month drop in CPA by 13%, accompanied by a notable increase in ROAS of 6.5%
Luukas Castrén
November 20, 2024
Blog post

Generative AI use cases and tools in paid social advertising: free UGC style videos + more

Learn how to create free AI-powered ad creatives, from UGC-style videos to localised ads, with our practical use cases and tool examples.
Luukas Castrén
November 20, 2024
Case study

Case Study: How Plug boosted ROAS by 10% on Meta with Catalog Product Videos

Plug’s engaging, platform-native catalog product videos boosted a customer's campaign to record results, outperforming Meta’s auto-generated catalog product videos by 23%.
Elena Safronova
November 20, 2024
Case study

Case Study: How Plug brings creative velocity based on the customer's existing assets

Plug’s approach of recycling and repurposing the customer's existing video marketing content was proven to be a cost-effective and fast strategy for enabling a fresh flow of localised performance ads for 10+ markets.
Luukas Castrén
November 20, 2024
Case study

Case Study: How Plug helps Reima realise bottom-line increase with a full-funnel strategy on Meta

See how Plug helped Reima, a global children’s performance wear brand, double its revenue through Meta advertising with a full-funnel paid social strategy.
Luukas Castrén
November 20, 2024
Case study

Case Study: How Plug transformed lower-funnel advertising for a customer on Meta

Discover how Plug helped a customer reduce their CPA by 60% and re-energize their Meta lower-funnel campaigns with optimised carousel ads and efficient media spending.
Luukas Castrén
November 20, 2024
Case study

Case Study: How Plug helps a customer realise UGC results at scale

Discover how human-like, computer-generated avatars never get tired of promoting our customer's products on Meta, TikTok and Snap.
Luukas Castrén
November 20, 2024
Case study

Case Study: How Plug helps a customer boost paid social performance with static catalog ads

Plug helped a multi-market customer reduce their CPA by 60% and increase CTR by 210%, using automated performance ads on Meta to scale their paid social campaigns efficiently.
Luukas Castrén
November 20, 2024
Blog post

Options for performing on paid social

Struggling to keep up with the growing demand for fresh, engaging content? Discover the pros and cons of common solutions like in-house teams, agencies, and self-service tools, and find out why automation is the game-changer for paid social success.
Luukas Castrén
November 20, 2024
Blog post

Continuously performing on paid social is hard

Struggling with creative bottlenecks and outdated content? Discover the hidden costs of not adapting your paid social strategy—and how to overcome these common challenges to stay ahead.
Luukas Castrén
November 20, 2024
Blog post

Turn your product catalog into a revenue machine with automated performance ads

Paid social is changing fast—video, automation, and personalisation are now must-haves. Brands that don’t adapt will get left behind. Learn how to stay ahead in this evolving landscape.
Luukas Castrén
November 20, 2024

Reach and convert more?

See it with your brand and discover how Plug can transform your product catalog into high-converting, dynamic performance ads for paid social – fast, scalable, and cost-effective.

Maximize your Q4 revenue with Plug's Q4 checklist
Download the full guide and see how we can help you drive more traffic, increase conversions, and build retention strategies that work.

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