“Since we started using Plug, our Meta campaigns have completely turned around. We increased our creative velocity by 5x while making Meta a profitable channel for us. ROAS is finally hitting our targets, and I'm comfortable scaling the channel even further."‍

Shweta Sharma - Head of Marketing @ Mobimatter

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Problem

MobiMatter, a fast-growing global eSIM marketplace, saw Meta as a major growth opportunity. But bottom-of-funnel conversion campaigns wouldn't scale profitably. The root cause wasn't spend or targeting; it was a broken loop between performance data and creative production. The team couldn't analyze past creative performance fast enough to brief the next round with conviction, so creative output stalled and winning assets stayed buried. Without a tight feedback loop between what was working in-platform and what got produced next, every scaling attempt hit the same wall.
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What changed

Working with creative agency Friily, MobiMatter brought in Plug to connect creative decisions directly to performance outcomes. Plug became the shared surface where the performance and creative teams operated from the same data:

• Every new creative brief started from a data-backed insight pulled from Plug, not a hunch.

• Plug's autocomplete actions let the team pause losers and scale winners in the moment. No dashboards, no Ads Manager pivoting, no custom Looker reports.

• Friily turned those insights into production velocity, shipping iterations faster than the old workflow allowed.‍

Results

With the loop closed, Meta turned from a stuck channel into a profitable one. MobiMatter scaled bottom-of-funnel spend 51% YoY while running 6x more active creatives. Purchase CPA fell 75%. ROAS climbed 5x. The team now scales spend with confidence instead of caution.