“Since we started using Plug, our campaigns have performed much better. ROAS and conversion rates are good, and I can quickly fix issues so that performance is back “in the green” by the next day."‍

Kia Myllyoja - Marketing @ Beamhill

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Problem

We’re a lean in-house team, and scaling Meta ads, especially around sale periods, used to be hard because it takes time to dig through past performance and make confident decisions fast.

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What changed

We used Plug to quickly analyze which creatives performed best in previous years’ sales campaigns, then built this year’s campaign plan around what had already proven to work.

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Results

ROAS was 2 to 3 times higher compared to similar sales campaigns last year, and we were able to scale spend with more confidence while keeping the ad expertise in-house.‍