A Creative Brief in Plug is what to make next and where exactly to use it, shown as a finished example creative, chosen from what your creatives, your brand and your media buying say should come next: back a winner, fix what is fading, or test an idea the account has never run. Every comment you leave on a Creative Brief becomes part of how the next ones are written.

Comment on a brief the way you would brief a colleague: "never open on the logo", "our creators do not do voice-over", "don't show the login screen". Like what is right and dislike what is off. Plug reads the feedback and updates Brand Kit and preferences according to the Creative Briefs context, such as the format, copy texts and funnel stage. The resolved preferences live in your Brand Kit transparently, and they can be edited as you wish.

The learnings stick for every brief from Plug, either on the app or through the Plug MCP.