A Creative Brief in Plug is what to make next and where exactly to use it, shown as a finished example creative, chosen from what your creatives, your brand and your media buying say should come next.

Three controls in your Brand Kit decide what that example may be. Real people only casts from the reference photos you uploaded, never a synthesised face. No AI-generated images goes further: every brief, static or video, is built from your own media, nothing generated at all. Brief format holds every brief to statics or to video, or lets the data decide.

All three draw on the reference library in your Brand Kit: your logo, your product, your people. Each brief links back to the reference it used. If your brand is still deciding where it stands on AI-generated content, this keeps every brief transparent. The Brand Kit itself can be read and updated from your Claude through the Plug MCP, so a brand book or a market note goes straight into the kit.

Next: connect your media library, whether that is a Drive folder, a spreadsheet of links or a dedicated tool, so every brief can draw on everything you have.