You can now keep the questions your team keeps asking as pages inside Plug. One question, one page, built on the same updated reading of your creatives and your media buying that writes your Creative Briefs and action recommendations.

The first two are built with you:

• Competitor Insights: where each side is ahead, market by market, how the gap moved since last month, and which creative ideas only the competitors run, which only you run, and which the whole market shares.

• Creative Performance: which of your creatives, creative approaches and tags win, where, and at what cost. Both live in Docs next to Moves and Creative Briefs, open to everyone in your workspace.

Example from the Competitor Insights page: how much of your creative volume sits in ideas your competitors run too, next to the ideas only they have made. Those are not a folder of saved competitor creatives. They become draft briefs, in your voice, one click from your creative team.

A Doc is written to end in an action, or it is not worth the page: the angle to brief, the market to scale, a hypothesis answered with numbers. It builds on Plug's decision layer, reading your context and the creative, not only the numbers. It is the same intelligence as Chat and the Plug MCP use, so the page and the conversation never disagree.