You can now export your creative tags, custom taxonomy included, and put them to work wherever your creative analysis lives.

Plug's tags dissect each creative for how it tells its story, how it is produced, and what it sells, by watching every video and reading every image the way your audience does. Naming conventions carry what the team planned, at best. The tags carry what actually shipped. Custom tags are supported alongside the 40+ standard ones.

One recent use case with an enterprise team: they added five tags of their own, which their rigorous naming convention could not capture. The performance team ran its full market-by-market Q2 analysis on the new tags and pulled insights they had never been able to produce at scale, and the creative team got them in time to shape the next cycle, not as a post-mortem.

And because every tag is tied to real spend, you can ask exactly how each one performs, judged on the outcomes your account optimises for: per market, funnel stage, optimisation goal, audience, media format, or any combination of them.

Explore and export in Creatives, ask for it in Chat, or pull tags straight into your own tools through the Plug MCP.