You can now write your creative strategy as tags, in your own words, and Plug puts them on every creative you run, in every market, the moment it ships. Then you find out whether the strategy was true.

Not casting, hooks or formats. Plug already reads those. The words your team actually argues about: which brand pillar the creative leans on, which segment it is for, the offer mechanic, the concept name from your own brief. Plug watches the video and reads the image, not the file name, and tags every creative the way your best analyst would if they had a week per creative. Your tags sit next to the 40+ standard ones, marked as yours.

Every tag is judged on the money: spend, conversions, cost per result on the event each campaign optimises for, per market, funnel stage, audience or format. “Which strategy works in Germany” stops being a quarterly deck and becomes an answer you can pull at any given time. The combinations you have never run, a pillar in a market, a segment with an offer, show up as gaps, and Plug drafts the brief for the ones worth testing.

A global delivery platform wrote five tags of their own and runs its whole creative review on them, market by market. The findings land before the next round goes into production, not after. Read how they did it.

Custom tags agreed with us at onboarding. Live in Creatives, Chat, your exports and the Plug MCP. Ask it wherever you work: which of our tags win in Germany at the conversion stage, and what have we never tried?