The Creatives surface on Plug now comes with a "library at a glance": your whole creative library in one card. Spend and its trend, live and new creatives, creative age, how many distinct ideas are running, how concentrated spend is on the biggest one, the video and static split, and the share of spend on fatiguing creatives.

It follows any slice you filter (a market, a funnel stage, audience, format, or creative approach) and stays put while you switch metrics.

When fatigue climbs, or one idea carries most of the spend, that is your cue to brief fresh creative, and the briefs on the same page tell you what to make.