By default, Plug generates campaign-specific action recommendations primarily optimising for the campaign-specific optimisation goal you've set in Meta. That works most of the time.

But sometimes your real success metric is different from what you tell Meta to optimise for. You might optimise for link clicks to help Meta's delivery algorithm, while your actual goal is a custom conversion event. Or you track a business-specific metric that Meta doesn't know about.

You can now override the success KPI on any campaign. Moves recommendations, issues, and performance tracking all use the metric you define. Every campaign gets evaluated against what actually matters for you.