You can now see which kinds of creatives are working in your account, grouped automatically into Creative Approaches.

Plug reads each of your creatives the way a person would, both how it looks and what it is about, and groups the ones built on the same idea, not by file name or a single tag. Each Creative Approach, like "UGC unboxing reaction" or "ASMR product close-ups", shows which are winners and which are waste, judged on the outcomes you optimise for, how each is trending, and the tags that make it unique in your portfolio.

It answers the question every creative brief depends on: which kind of creative actually drives your results. Your approaches feed straight into the creative refresh recommendations on the Moves page, so your next brief knows what is already winning or losing in your account.

View approaches across a whole account or zoom into a single label, like a market or a funnel stage. Stop guessing what to make next: see which ideas win, which waste budget, and where there's room to test something new.