Pilot Terms of Service
Pilot Terms of Service
Effective date: 10.12.2025
These terms apply to the Plug pilot program (the “Service”) provided by Plug Technologies Inc Oy (“Plug”, “we”). By joining the pilot and connecting your accounts, you (“Customer”) agree to these terms.
1. What You Get
The Service allows you to connect advertising accounts, receive insights in Slack, and test Plug’s performance-marketing analytics and AI-assisted features. The pilot is provided for evaluation purposes only. Features may change, and availability may be limited. Plug does not guarantee the accuracy, completeness, or suitability of AI-generated outputs. Customer is solely responsible for decisions made based on such outputs.
2. Your Responsibilities
You are responsible for the information you provide and for how you use the Service.
You must not misuse the Service, including attempting to hack, resell, reverse engineer, or use the Service in violation of applicable laws.
You remain fully responsible for your advertising results. Plug does not guarantee performance, outcomes, or improvements in advertising metrics.
3. Data & Privacy
Plug processes advertising account data, including advertising account identifiers, performance metrics (such as impressions, clicks, spend, and other KPIs), and basic brand information.
The Service does not make changes to advertising accounts, campaigns, or budgets unless explicitly enabled by the Customer.
Plug does not access or process Customer end-customers’ personal data (such as customer email lists, lead form submissions, or audience membership data). As a result, Plug does not act as a data processor for such data under GDPR Article 28.
Access to Meta resources (such as Pages and Ad Accounts) is granted by the Customer through Meta’s standard Business Integration, using the User’s personal Facebook account authentication. The Customer fully controls which resources are connected.
The Service connection is technical only and does not modify the Customer’s Meta account setup.
Plug stores and analyses data on a per-advertising-account basis. Customer data is not shared with, reused by, or accessible to other advertisers.
Data is stored and processed primarily using Google Cloud infrastructure located within the European Union.
Plug may create anonymised and aggregated statistics that do not identify the Customer or any individual.
Plug processes its own user data (such as team member emails, login information, Slack messages, and usage data) as an independent Controller, as further described in the Privacy Policy.
Further information on Plug’s data processing practices and infrastructure is provided for transparency purposes in Annex A and Annex B.
4. Intellectual Property
Plug retains all rights, title, and interest in and to the Service, including all software, models, logic, analyses, insights, outputs, and improvements.
The Customer retains ownership of its underlying data. The Service grants the Customer a limited, non-transferable right to use the Service during the pilot, but does not transfer any ownership rights in Plug’s technology.
Insights, reports, recommendations, and other outputs generated by the Service are part of the Service and do not transfer ownership of Plug’s intellectual property.
Customer feedback may be used by Plug freely to improve the Service, without restriction or obligation.
5. Confidentiality
Each party agrees to treat non-public information disclosed by the other (“Confidential Information”) as confidential.
Confidential Information does not include information that is public, previously known, lawfully received from a third party, or independently developed.
Each party will use at least reasonable care to protect Confidential Information, limit access to those who need to know and are bound by confidentiality obligations, and not disclose it without consent.
Disclosure required by law is permitted where legally allowed, with notice where possible.
Feedback is excluded from confidentiality obligations.
6. Fees
The pilot is provided at pilot pricing agreed separately. If billing applies, invoices are payable within seven (7) days. Late payments accrue interest at 10% per annum. Plug may suspend the Service upon fourteen (14) days' written notice of non-payment.
7A. Warranties & Liability
The Service is provided “as is” and “as available”, without warranties of any kind.
Plug is not liable for indirect, incidental, or consequential damages.
If Plug is found liable, its total liability is limited to the fees paid by the Customer during the three (3) months preceding the claim.
Nothing in these Terms limits liability for willful misconduct, gross negligence, or liability that cannot be limited under applicable law.
7B. Indemnification
Customer shall indemnify and hold Plug harmless from any third-party claims, damages, or expenses (including reasonable legal fees) arising from Customer's breach of these Terms or misuse of the Service.
7. Reference Right
Unless you tell us otherwise in writing, Plug may mention your company name and logo as a pilot user in marketing materials and on our website.
8. Security and Personal Data Breaches
Plug implements reasonable technical and organisational security measures designed to protect data processed in connection with the Service.
In the event of a personal data breach affecting Plug user data, Plug will notify the Customer without undue delay after becoming aware of the breach, in accordance with applicable data protection laws.
This section does not create data-processing obligations beyond those required under applicable law.
9. Reference Right
Unless the Customer notifies Plug otherwise in writing, Plug may mention the Customer’s name and logo as a pilot user in marketing materials and on its website.
10. Termination
Either party may terminate the pilot at any time by written notice. Upon termination, Plug will delete Customer data within thirty (30) days, except as required for legal compliance or as set out in the Privacy Policy.
11. Governing Law
These Terms shall be governed by the laws of Finland, excluding conflict-of-law rules.
Any dispute arising out of or relating to these Terms shall be finally settled by arbitration in accordance with the Arbitration Rules of the Finland Chamber of Commerce. The number of arbitrators shall be one. The seat of arbitration shall be Helsinki, Finland. The language of arbitration shall be the language of Plug’s relevant offer or, if unclear, English.
If both parties are Finnish entities, Plug may decide that the language of the proceedings is Finnish, though evidence may be presented in English.
Plug may also bring claims relating to unpaid invoices before a competent Finnish court.
Annex A – Data Processing Information (Informational)
This Annex is provided for transparency purposes only. It does not constitute a separate data processing agreement under GDPR Article 28 unless otherwise agreed in writing.
Purpose
- Providing Plug’s performance-marketing analytics, monitoring, reporting, and AI-assisted insights
- User authentication and workspace access management
- Customer support and communications
- Service improvement using aggregated and anonymised usage data
Nature of Processing
- Collection, storage, categorisation, analysis, and summarisation of advertising-related data
Categories of Data Subjects
- Customer personnel who connect Meta Business accounts to Plug
- Users who interact with Plug’s chat interface
- Users who submit feedback or support requests
Categories of Personal Data
Categories of Personal Data that may be processed in connection with use of the Service include:
- Name and email address obtained via Meta Business Integration authentication
- Meta user IDs and Business Manager roles or permissions
- Workspace membership and access permissions
- Login times and session data
- Chat messages and conversation history associated with users
- Slack usernames from feedback submissions
- Email communications related to invitations, notifications, and support
The Service is designed primarily to process business data that does not constitute Personal Data, including advertising performance metrics, creative metadata, advertising account identifiers, and brand names.
Data Separation
Plug logically separates Customer data on a per-advertising-account and per-workspace basis.
User account–level personal data (such as login credentials and workspace access information) is not shared between Customers.
Advertising performance and configuration data associated with one Customer is not accessible to other Customers.
For clarity, Plug does not combine or reuse Customer data across different Customers for advertising, targeting, or campaign execution purposes.
Storage Location
Plug primarily stores and processes data related to the Service within the European Union using Google Cloud infrastructure. Certain service providers may process limited data outside the EU in accordance with applicable data protection laws, as described in the Privacy Policy.
Annex B – Infrastructure & Sub-processors
The Customer authorizes Plug to engage the following infrastructure and service providers to operate the Service:
Provider
Scope
Processing Locations
Google Cloud EMEA Limited
Hosting, data storage, analytics
EU
Supabase Inc.
Backend infrastructure, authentication, storage
EU, USA
Slack Technologies Limited
Integrated product notifications, customer support and feedback communications
EU, USA
Google LLC / Google Ireland Limited (Gemini)
AI-assisted analysis of advertising data and user chat messages
EU, USA
Mailgun Technologies, Inc.
Transactional email delivery
EU, USA
Plug ensures that these providers are bound by written agreements with appropriate data-protection obligations and remains responsible for their performance.