We exist to enable the best commercial storytelling in digital advertising.

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But our story starts with a feeling many in marketing know all too well: burnout. It's not a glamorous place where you're drowning in ad operations watching your creative spark slowly dying. That spark brought us to marketing, and then it was taken away.

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After over a decade in performance marketing and ad operations, we survived it all. Midnight monitoring , the weekend campaign emergencies, and the soul-crushing routine of endless data exports and manual optimizations. If you've seen Severance, you will get it: The work was important, but the process was broken. We’ve seen brilliant marketers (ourselves included) reduced to human calculators, drowning in grunt work instead of creating the strategic, creative marketing that drew us to this field in the first place.

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Talented people are burning out from the increasing pressure, unable to cope with the reactive, always-on-edge nature of performance marketing. Always one Slack ping away from panic mode. We were close to quitting the operational side of marketing for something that wouldn’t consume our lives and creativity for breakfast.

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The problem: performance marketers are trapped in a cycle where they can never be truly proactive. There are always too many moving pieces, too many trends to follow, too many variables to track. Budget management alone can be paralyzing. Spend too little or too much, and you’re in trouble either way. The only way to stay on top of everything is to be constantly reactive, and that reactivity is killing the joy, creativity, and strategic thinking that makes marketing truly effective.

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Ad operations, as they exist today, are wasting human talent. Businesses are never reaching their true potential because their performance marketers are drowning in drudgery instead of thinking strategically. We realized it doesn’t have to be this way, and more importantly, we saw it was finally possible to change with new technologies. We are talking about something more than a simple automation. AI that actually thinks, understands context, and makes strategic decisions.

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We see the world where the grunt work that currently consumes 75% of performance marketing jobs can be reduced to 25%. Where marketers can breathe easily and focus on what humans do best: creative problem-solving, brand storytelling, and strategic vision. Where “Why didn’t this exist earlier?” is the first thing our users think.

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That’s why we built Plug. You'd be wrong thinking it's just another marketing tool, and you'd be right seeing it as the end game for how performance marketing and creative strategy come together. Our platform gives you a single, intelligent workspace where AI agents handle the busy work while you focus on the work that matters. It’s your co-worker, your creative partner, your strategic ally that ensures everything is under control while freeing your mind to think bigger.

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Think of it like this: we're giving you an F1 sports car to drive in the game of performance marketing.

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We’re proud that with a small team, we’ve built something unique. Our approach to solving this problem is unlike anything else in the market, because it comes from a place of genuine experience and empathy for the people doing this work every day.

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Our vision extends beyond digital marketing to all marketing operations. We see a future where brands tell better stories, audiences actually enjoy the ads they see, and marketing teams are happier, more creative, and finally appreciated for what they do best. A future where humans work on human things, not machine work.

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The Future We See

Our mission is to automate the execution layer of performance marketing so humans can focus on strategic storytelling and compounding growth. We see a future where every growth brand scales through smart, data-proven, full-funnel advertising. Not grunt work.

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We see a world where brands tell better stories, where audiences see ads that actually resonate, and where marketing teams are happier, more creative, and more appreciated within their companies. A future where humans work on human things, not machine work.

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Why Now Matters

We're at the exact moment when this transformation is possible. AI capabilities have reached the point where we can build something that truly has a brain, something that connects creative and performance in ways never before possible. We give marketers the system, insights, and guidance to do what AI can't: tell better stories.

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Our Promise

At Plug, we're creating the AI performance team behind every growth brand. We free marketers to focus on storytelling, not spreadsheets. We help brands reach and engage customers with storytelling and learn what performs best.

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