A customer needed a cost-efficient solution to scale top-funnel awareness and attract sellers to its platform. Previously, they relied on UGC agencies, but the process was cumbersome, costly and slow.‍

Results

By implementing Plug’s solution, the customer achieved a 80% decrease in cost per lead (CPL), drastically reducing the cost of attracting potential sellers.

Solution

Plug provided user-generated content (UGC)-style videos using human-like, AI-generated avatars (Avatar Generated Content or AGC). These videos are created in two languages and optimized for mobile-first platforms like Meta, TikTok, and Snap. By replacing traditional UGC with AI-generated avatars, the customer benefits from fully customizable videos with quick turnaround times, significantly reducing costs.

The process is simple and scalable:

• The customer provides themes for the AGC videos.

• Plug delivers 10 unique, on-brand AGC videos monthly, allowing for rapid testing and iteration.

With Plug’s highly automated, scalable approach, the customer can expand its marketing efforts, test new ideas, and utilise UGC-style content continuously at a fraction of the typical UGC turnaround time and less hassle.