A customer operating across several markets wanted to scale their paid social campaigns while lowering their cost per acquisition (CPA). With a large, dynamic inventory and the need for localised ads, creating engaging creatives at scale was a major challenge. They needed a solution that could generate high-quality ads automatically and efficiently.

Results

Plug’s automated performance ad solution delivers outstanding results without straining the customer’s internal teams:

• 60% decrease in CPA

• 210% increase in CTR

• 50% decrease in CPC

The results are maintained through frequent, performance data-based creative concept updates that ensure sustained ad performance.

Solution

Plug seamlessly integrates with the customer’s product catalog and relevant Meta campaigns. By processing the customer’s existing assets, Plug automates the creation of striking static ads, including tasks like background removal to make the advertised products pop. This allows the customer to scale its campaigns effortlessly while maintaining a high level of creative quality.

Next steps

Looking ahead, the next step with the customer is to incorporate dynamic, product-specific videos – automated and scalable, just like their static ads. This is where Plug excels: helping catalog-based advertisers drive revenue growth and save time with automated performance ads, covering static and video creatives.