We’ve upgraded the Optimisations signal for campaigns tagged testing so Plug now automatically recommends when a creative is ready to graduate into always-on, or when it should be paused.

What changed

• Graduate — Testing ads in the top 50% for both click-through rate and cost efficiency

• Pause — Testing ads in the bottom 25% on either metric after 9+ days

• Not picking up — Ads that haven’t received meaningful impressions after 9+ days

This means less manual monitoring — Plug helps you know what’s working and what’s not faster.