Moves combines what Plug knows about your creatives (which hooks work, which formats fatigue, which elements drive results) with how your ads actually perform, and continuously surfaces what needs action across your campaigns.

Until now, Moves told you what to do. You'd switch to Ads Manager and do it yourself.

Now, Moves can act. Click Autocomplete on a recommendation, confirm, and Plug executes it. Starting with pause recommendations. Budget actions and creative refresh are next.

This isn't a one-off analysis you prompt each morning. Moves runs persistently, adapts to your account, and sharpens as your creative history grows. What used to be manual debugging of underperforming campaigns becomes an one click act today, and autonomous optimisation tomorrow: actions you trust running on auto-approve, fatigued creatives detected and replaced based on what's winning and what's missing from your creative mix.