Chat lives on top of Plug's proprietary data for accurate and trusted analysis and reporting. It's built on top of your ad performance, creative intelligence (concepts, hooks, formats, elements), and GA4 conversions.

Now, it can read your Google Sheets too. Connect any sheet in Settings, and Chat queries it live alongside everything else. Reference a specific tab with @, the same way you'd use a Plug Prompt.

Two ways users are already putting this to work:

1. Custom performance metrics. Your actual business outcomes often live outside Meta: conversion values from your CRM, pipeline metrics from your analytics tool, KPIs from your BI dashboard. Many of these tools already sync to Google Sheets. Connect that sheet, and Chat combines your Meta ad performance with your real business outcomes in the same answer. The sheet syncs with the source, Plug syncs with the sheet. Always current.

2. Creative strategy, performance-aware. Another advertiser maintains their creative playbook in a sheet: creative direction, message pillars, scripts they've tested and plan to test. With the sheet connected, they ask Chat "which of our message pillars are actually driving results right now?" and get an answer that maps their strategic framework to what's performing in the account.

No manual copy-pasting. Connect your sheet, ask Chat.