We've launched Creatives (Alpha): a new page for understanding creative performance and preparing your next batch.

Which creatives are delivering? Which ones are wasting budget? Creatives answers these questions without digging through Ads Manager columns or laborious spreadsheet exports.

What's live now

• Scatter plot showing creative performance, updated daily

• Weekly winners and losers highlighted with thumbnails

• Filter by ad account or label

Where are we taking this

Analysis of why winners are winning, and creative briefs that suggest what to try next, with examples.

Find Creatives in your sidebar. We're collecting feedback on what's useful and what's missing.